Who we are

Econ Coaching helps applicants to economics, business and finance courses with the three parts of an application that decide offers: the personal statement, the admissions test and the interview.

Luke Masom
Luke Masom, founder

First-class degree in Economics from Cambridge, and a Chartered Certified Accountant (ACCA) with experience in Big 4 accountancy, financial services and consulting. Six years preparing applicants. Author of How to Write an Economics Personal Statement.

Personal statements

Every statement is reviewed by a Cambridge Economics graduate who is also a Chartered Certified Accountant (ACCA), so economics, accounting and finance applications are read by someone who has studied and worked in the field. Personal statements

Admissions tests and interviews

Mocks, a question bank with mark schemes and an AI interviewer, built on the method used with applicants for six years. Interviews

Everything Econ

Our data channel explains the economy in charts: 125 visualisations and more than 44 million video views (October 2026). Reading for applicants

Ceteris

The question bank, the TMUA and TARA mocks and the AI Interviewer run on Ceteris, our economics app, along with lessons and games.

Visit Ceteris

For schools

One licence covers every economics applicant in a sixth form.

School licences